The example of the brand that addressed customer but not the business reminds me of when people are dating and they try to present themselves as who they think they have to be in order to be loved. In the end that inevitably leads to distrust, disappointment and heartbreak.
I absolutely loved reading the examples of companies and their authentic one word. You know how hard I find it to come down to one word but I'll try it today: magic.
I’m passionate about getting outside of "the world you live in" by getting exposed to ideas and inspiration from other professions, other work, other cultures and other parts of our world, so that we can do what we do better. I hope something here will inspire a new thought or spark a discussion around an idea or project that’s important to you. Peace.
1 comments:
This is such a great post, Romana.
The example of the brand that addressed customer but not the business reminds me of when people are dating and they try to present themselves as who they think they have to be in order to be loved. In the end that inevitably leads to distrust, disappointment and heartbreak.
I absolutely loved reading the examples of companies and their authentic one word. You know how hard I find it to come down to one word but I'll try it today: magic.
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