Monday, June 16, 2008

Comment: A Brand: start with one word

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1 comments:

Jamie said...

This is such a great post, Romana.

The example of the brand that addressed customer but not the business reminds me of when people are dating and they try to present themselves as who they think they have to be in order to be loved. In the end that inevitably leads to distrust, disappointment and heartbreak.

I absolutely loved reading the examples of companies and their authentic one word. You know how hard I find it to come down to one word but I'll try it today: magic.